CLIENT: Volkswagen

Volkswagen Australia had been slowly losing market share, due to the increasing number of cheaper alternatives. We needed to remind people why VW is worth paying a little more for.

Commuting, transporting kids, running errands - driving was becoming something that ‘had to be done’ rather than enjoyed. A strong emotional connection was missing. The sheer joy that comes from being in a quality vehicle you love. VW wanted to help people to feel that again, to own the power of everyday driving.

We launched a new brand platform: Let’s go for a drive.
It’s a simple invitation to let your vehicle transform your day for the better, even if the drive only lasts for a few short minutes. The campaign was launched on broadcast and digital channels, supported by large format outdoor.

Awards:

AWARD - Bronze - Film (60sec)
AWARD - Bronze - Film (Over 30sec)
SHOTS - Bronze - Sound Design

AGENCY: DDB
NATIONAL CCO: Stephen de Wolf
EXECUTIVE CREATIVE DIRECTOR: Matt Chandler
CREATIVE DIRECTOR: Jenny Mak
ASSOCIATE CREATIVE DIRECTORS: Simon Koay, Steven Hey
PRODUCTION HOUSE: Revolver
DIRECTOR: Steve Rogers
PRODUCER: Caroline Kruck
DOP: Simon Duggan
EDITOR: Jack Hutchings
COLORIST: Trish Cahill
POST PRODUCTION: Alt VFX
VFX Supervisor: Jay Hawkins
SOUND: Rumble

PHOTOGRAPHER: Andreas Smetana
STILLS PRODUCTION: Flint

CLIENT: Nestlé

Amidst all the serious talk about AI, KitKat recognised an opportunity for the brand to take their own advice and ‘have a break’. The campaign was about working smarter, not harder, so we “briefed” OpenAI to create an entire campaign. With some simple prompts, we were able to generate countless scripts, visuals and voice. It wasn’t perfect, but the only finger we needed to lift was a chocolate one. The assets ran across YouTube, Instagram, TikTok and radio podcasts.

The campaign resulted in a 120% uplift* in breaks for the agency, surpassing all industry benchmarks.

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: João Braga
CREATIVE DIRECTORS: Simon Koay, Steven Hey
EDITOR: Alex Barnett
MEDIA: UM




*this figure is completely made up, but the campaign was definitely done at a tiny fraction of time and effort than a normal campaign!

CLIENT: Nestlé

To launch the new global brand platform ‘What a difference a break makes’, we reflected on the past year. 2020 gave people more reasons than ever to need a break - even 3000 year old wizards. The campaign launched across broadcast, digital and social, with social 6” iterations of the campaign created in partnership with UM and Google, using Google Life Events to correlate executions with events in Australians lives. We even cast Aussie screen legend Michael Caton in the campaign.

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: Joao Braga
ASSOCIATE CREATIVE DIRECTORS: Simon Koay, Steven Hey
PRODUCTION HOUSE: Revolver
DIRECTOR: Trevor Clarence
PRODUCER: Nicole Crozier
DOP: Danny Ruhlmann
EDITOR: Stuart Morley
POST PRODUCTION: The Editors
VFX: Vandal
SOUND: Rumble

CLIENT: Leggo’s (Simplot)

“Every time you break the pasta and Italian cook cries” - Anonymous Italian.

Leggo’s has been a staple in Aussie households for over 130 years, with generations passing down their love for the sauce from one to the next. We launched a new brand platform, ‘It’s how we do Italian’, by embracing the way Aussies have been cooking Italian their own way. We empowered Australians to keep having fun in the kitchen, even if it means breaking the sacred rules of Italian cuisine - especially the act of snapping spaghetti in half to fit in the pot… we’ve all been there.

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: João Braga
CREATIVE DIRECTORS: Simon Koay, Steven Hey
PRODUCTION HOUSE: The Sweetshop
DIRECTOR: Kate Halpin
PRODUCER: Jane Smith
EXECUTIVE PRODUCER: Greg Fyson
DOP: Kieran Fowler
EDITOR: Phoebe Taylor
COLORIST: Matt Fezz
POST HOUSE: Arc
MUSIC/SOUND: Massive Music

CLIENT: Nestlé

For years, a debate has swirled on social media about the correct way to eat a KitKat. A simple Google search will reveal pages of memes, Reddit Forums, and news articles around it. KitKat has never weighed in, sticking by their established ‘snap’ ritual. We saw an opportunity to finally respond to this new, younger audience, giving an old brand idea new life. As well as creating a controversy so intense it made 2 minutes of national news, ’Have a bite’ was also named one of 2021’s most Contagious campaigns.

Awards:

SPIKES ASIA - GOLD - Social & Influencer
SPIKES ASIA - BRONZE - PR
AWARD - SILVER - Social Media, Best use of Social Media, campaign
AWARD - BRONZE - PR & Promo, Best use of digital and social media
AWARD - BRONZE - PR & Promo, Best use of talent and influencers
AWARD - BRONZE - Social Media, Best use of talent
ONE SHOW - FINALIST - PR
ONE SHOW - FINALIST - Social

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: João Braga
ASSOCIATE CREATIVE DIRECTORS: Simon Koay, Steven Hey
SENIOR WRITER: Steve May
PRODUCTION (MAIN FILM): Revolver
PRODUCTION (SOCIAL): Shuttlerock
PR: Poem Group

CLIENT: Parkinson’s NSW

With 5 Australians under 40 diagnosed every day, Parkinson’s NSW needed to raise awareness and help a younger audience truly understand what it’s like to live with the disease. So we created a unique activation and digital experience to show them that, without a cure, there is no escape.

We also created an interactive version of the room where people could experience the room online and find out more about the design and thinking behind each challenge, and an interview with Gavin, who was diagnosed with Parkinson’s at a young age.

View the site here: noescaperoom.com.au

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: Simon Langley
CREATIVES: Simon Koay & Steve Hey
PRODUCTION HOUSE: AIRBAG
DIRECTOR: Will Horne
DOP: Zach Peel McGregor
HEAD OF CREATIVE TECH: Steven Nicholson
CREATIVE TECHNOLOGIST: Dan Macnish
EDITING: Alex Guterres, Will Horne, Kel Gronow
SOUND: Song Zu

Awards:
LIA - Bronze - Craft Production Design

CLIENT: Nestlé

KitKat reminded people once again that while modern life is full of frustrations like GPS dramas, forgetting your password or trying to decide what’s for dinner, usually the best thing to do is simply ‘Snap out of it’ and have a break - even if it’s in the wild west.

The campaign launched across broadcast, digital and social channels and is the second iteration of the ‘Snap out of it’ global platform, building on the brand’s longstanding ‘Have a break, have a KitKat’ brand idea.

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: Simon Langley
GROUP CREATIVE HEAD: Steven Hey
SENIOR CREATIVE: Simon Koay
PRODUCTION HOUSE: GoodOil
DIRECTOR: Dave Wood
DOP: Germaine McMicking
EDITOR: Stuart Morely
POST PRODUCTION: The Editors
SOUND: Smith & Western

CLIENT: ALDI

ALDI’s competitors are notorious for offering one-off discounts, often for products people don’t even really feel like.

ALDI’s everyday low prices means that you’ll save money no matter what you buy… and avoid ending up with 15,000 cans of half-price tuna in your cupboard.

AGENCY: BMF SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Alex Derwin
CREATIVE DIRECTORS: David Fraser & Dantie Van Der Merwe
CREATIVES: Simon Koay, Justin Butler, Lisa Down
PRODUCTION HOUSE: Rabbit
DIRECTOR: Jeff Low
DOP: Geoffrey Simpson
EDITOR: Adam Wills
POST PRODUCTION: Blackbird
SOUND: Rumble Studio

CLIENT: ALDI

Australian shoppers often feel loyalty schemes are a good way to save money, when in reality it’s a trick designed to make them spend more. 

To continue their ‘Good Different’ brand platform, this campaign celebrates another key difference between ALDI and the supermarket competition. Because ALDI doesn’t have a reward scheme, ‘Pointless Points’ shows people they’d be better off just saving money, not pointless points.

We even built an online calculator for people to work out just how much they would have to spend, and how long it would take them before they could redeem certain rewards: https://www.aldiloyaltycalculator.com.au/

It wasn’t long until A Current Affair picked up on it and looked into just how rewarding loyalty schemes are in Australia.

AGENCY: BMF SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Alex Derwin
CREATIVE DIRECTOR: David Fraser & Dantie Van Der Merwe
CREATIVES: Simon Koay, Justin Butler, Lisa Down
PRODUCTION HOUSE: Rabbit
DIRECTOR: Jeff Low
DOP: Geoffrey Simpson
EDITOR: Adam Wills
POST PRODUCTION: Blackbird
SOUND: Rumble Studio

AWARDS
• APAC Effies - Grand Effie
• APAC Effies - Gold

CLIENT: NSW Rural Fire Service

The 2020/21 campaign ‘Live Bush Fire Ready’ revisits the iconic photographs from the Black Summer fires, to remind everyone of the importance of planning and preparation before and during this year’s season. The campaign sees everyday Australians dealing with key bush fire prep, juxtaposed with the harsh realities of past experience seen through powerful images of the very same people in the Black Summer bush fires. The campaign was a result of pitching and retaining the RFS business for the 12th year.

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: João Braga
ASSOCIATE CREATIVE DIRECTORS: Simon Koay & Steve Hey
SENIOR WRITER: Steve May
PRODUCTION: FINCH
DIRECTOR: Kyra Bartley
PRODUCER: Nick Simkins
DOP: James L Brown
EDITOR: Delaney Murphy
POST: Atticus
FLAME OP: Drew Downes

CLIENT: Nestlé

80% of Australians want to recycle, but only 41% didn’t know that soft plastics can actually be recycled too.

So to show people that they can help by simply dropping their wrappers into a RedCycle bin at their supermarket, we turned the iconic KitKat pack into an effective reminder to do just that. Unlike the household recycling system, RedCycle collects soft plastics and works with organisations that manufacture useful products from it such as fencing, benches, playground equipment, and even a high grade asphalt additive.

We replaced the famous logo on every limited edition pack, with a special recycling symbol that became a visual device for an entire campaign reminding Australians to help give the planet a break.

The campaign was supported by online video, digital shopperlite, and social influencer partnerships.

givetheplanetabreak.com.au

AGENCY: WUNDERMAN THOMPSON SYDNEY
ASSOCIATE CREATIVE DIRECTOR: Steven Hey
ASSOCIATE CREATIVE DIRECTOR: Simon Koay
ART DIRECTOR: Amee Wilson
COPYWRITER: James Southey
DIRECTOR/ILLUSTRATOR: Robertino Zambrano
ANIMATION: Robertino Zambrano/KAPWA
SOUND DESIGN: Song Zu
PR: Red Havas

Awards
APCO Winner - Packaging design for sustainability

CLIENT: TOURISM AUSTRALIA

Tourism Australia tasked us with creating a social campaign that would attract more youth around the world to come and experience a working holiday down under.

The world was looking pretty grim at the time - A look at anyone’s newsfeed would be filled with Brexit, North Korean missiles, unemployment, and Donald Trump. So created Aussie News Today - a news channel that counters all the bad news in young people’s feeds with up to the minute hits of good news from Australia.

It was fronted by a trio of well-known Aussies – former Wallabies player Nick ‘The Honey Badger’ Cummins, TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis – with stories shared on social platforms in key international markets.

Young Australians and working holidaymakers were also encouraged to submit their own tales for inclusion on Aussie News Today.

We broadcast thousands of reactive stories in multiple languages, across multiple channels to young people right across the world, convincing them to escape the bad and come to Australia.

https://www.facebook.com/AussieNewsToday/

AGENCY: CLEMENGER BBDO SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Ben Coulson
CREATIVE DIRECTOR: Darren Wright
LEAD CREATIVES: Simon Koay & Josh Aitken
CREATIVES: Nick Alcock, Taylor Green, Adam Smith, Celia Mortlock, Mick Pollard
PRODUCTION : Flare
DIRECTORS: Robin Sung, Josh Aitken
MUSIC: Groove Q

AWARDS
• Cannes Lion 2018 - Gold - Use of social platform
• Cannes Lion 2018 - Bronze - Use of branded content for social media
• Caples Awards 2019 - Silver - Branded Content
• Caples Awards 2019 - Bronze - Digital
• AWARD Awards 2018 - Silver - Branded Content/UGC
• AWARD Awards 2018 - Silver - Branded Content/Online/Series
• AWARD Awards 2018 - Bronze - Integrated Social Media
• Spikes 2018 - Silver - Branded Content for social
• Spikes 2018 - Bronze - Digital: Travel
• Spikes 2018 - Bronze - Digital: Content Placement
• Mumbrella Awards 2018 - Social Idea of the Year
• AdNews 2018 - Media Idea of the Year

FINALISTS
• D&AD 2018
• Spikes Asia 2018 (x6)
• Webby Awards 2018
• New York Festivals 2018
• Clio Awards 2018

CLIENT: Kellogg’s

Just Right launched a new exciting combination of crunchy granola and crispy cereal - Just Right Fusion. So to announce this intriguing combination, we combined a couple together too.

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: Simon Langley
CREATIVES: Simon Koay, Steven Hey
PRODUCTION HOUSE: Revolver/Will O’Rourke
DIRECTOR: Trevor Clarence
DOP: Lachie Milne
EDITOR: Mark Bennett
VFX ARTIST: Richard Lambert
SOUND: Song Zu

CLIENT: NSW Rural Fire Service

The 2019/2020 bushfire season was one of the worst in living memory. Twenty-six lives were lost, more than 2000 homes lost, and there was a significant impact on the environment and communities across the State. Many Australians learned some terrifying lessons - lessons that are incredibly valuable when they’re shared with other people living in high-risk areas.

The Fire Lessons campaign features Jim Hughes, a South Coast resident who lost his home on New Year’s Eve. Jim recorded from a distance as his home burned down in front of his eyes. In the campaign Jim bravely recounts his experience to ask Australians the question: ‘How fireproof is your plan?’. Alongside the main film, the campaign also features Jim reading his own emotive poem titled ‘I just want to go home’, reflecting on his experiences and helping him process the bereavement that comes with being displaced from his family home.

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: Simon Langley
ASSOCIATE CREATIVE DIRECTORS: Simon Koay & Steve Hey
DIRECTOR: Richard Bullock
DOP: Peter Eastgate
EDITOR: Phil Horn
EDITOR (Social): Kel Gronow
COLOURIST: Matt Fezz
FLAME OP: Richard Lambert
SOUND DESIGN: Song Zu

CLIENT: Victoria State Government

The 2019 bushfire season was set to be one of the deadliest ever, so we needed to make sure the state of Victoria was ready for it. The ‘How well do you know fire?’ campaign was developed to challenge Victorians’ perceptions of fire in a confronting way, to make them take action to prepare and protect themselves for the long, hot and dry season.

The campaign launched before the season began with Plan & Prepare, with Leave Early and Urban Fringe Grassfires to follow.

AGENCY: WUNDERMAN THOMPSON MELBOURNE
CHIEF CREATIVE OFFICER: Simon Langley
CREATIVES: Steven Hey, Simon Koay, Andrew Fraser, Simon Cox
PRODUCTION HOUSE: Finch
DIRECTOR: Derin Seale
DOP: Stefan Duscio
EDITING: ARC
EDITOR: Drew Thompson
POST PRODUCTION: Blockhead Ltd.
SOUND: Song Zu

CLIENT: FRUCOR SUNTORY

We were asked to disrupt Australia’s understanding of what an energy drink can be, through the launch of V Pure, an all natural energy drink powered by guarana. The problem was three-fold. First, no one knew about the product. Second, it sits within a category most people would say is the epitome of artificial. And finally, it’s from a brand which has a legacy in hyperactive bugs. Our task was clear – how do we weave all three threads together to create a famous launch for the guarana fuelled, all natural V Pure? The task was ably taken up by a group of warrior women from the Amazon who, powered by V Pure, were a bit better at everything an Amazonian warrior needs to succeed – camouflage, hunting, and hitting priceless idols with blow darts.

AGENCY: TKT SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Ben Coulson
CREATIVE DIRECTOR: Ben Clare
CREATIVE: Simon Koay
CREATIVE: Josh Aitken
PRODUCTION HOUSE: Finch
DIRECTOR: Benji Weinstein
VFX: Fin Design + Effects
SOUND: Otis Studios

FINALISTS
• Cannes Lion 2018
• AWARD Awards 2018
• Effie Awards 2018

CLIENT: MEAT AND LIVESTOCK AUSTRALIA

Until recent years Australian families regularly consumed Lamb roasts on Sunday. Taking several hours to do and traditionally cooked by mums, these meals have become less popular due to a lack of time. Easy Lamb Roast is a smaller cut of roast lamb that can be prepared by anyone in just 30 minutes. It's so easy it turns anyone into a mum.

The spot shows the head of a group of bikers, who unexpectedly cooks an Easy Lamb Roast for his friends and starts to act like a mum. We see him behave in a variety of maternal ways.

AGENCY: BMF SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Carlos Alija & Laura Sampedro
ART DIRECTOR: Simon Koay
COPY WRITER: Tim Smith
PRODUCTION HOUSE: JUNGLE
DIRECTOR: Scott Pickett
DOP: Geoffrey Simpson
EDITOR: Mark Bennett
POST PRODUCTION: Method Studios
SOUND DESIGN: Sound Reservoir

• Award - Finalist - Film - over 30"
• Mumbrella - #6 Screen ad of the year, 2013
• Encore ad of the month, May, 2013

CLIENT: RANDOMHOUSE/THE FOOTPATH LIBRARY

Books are society's most basic tool to share literacy and culture. But many people across the world simply don't have access to them. And unfortunately, many books which are donated are in bad condition or are no longer relevant.

We created a new dust jacket designed to fit any book. Once a reader has finished the book they simply flip the dust jacket inside out turning the book into a pre-paid, pre-addressed parcel. When posted they are sent directly to The Footpath Library, a charity who provides the homeless with books.

AGENCY: BMF SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Carlos Alija & Laura Sampedro
HEAD OF ART: Sian Binder
CREATIVES: Simon Koay, Tim Smith
DESIGNER: Iva Madderom & Conor Bevan

• D&AD - In-book - Structural Design
• D&AD - In-book - Consumer Product Design
• Young Guns - Gold - Editorial & Book Design
• Award - Silver - Alternative media, individual
• Award - Silver - Individual and range of packaging
• Award - Bronze - Best use of media - Print
• Award - Bronze - New product development
• Spikes Asia - Gold - Design
• Create Design Awards - Finalist
• Cannes Lions - Finalist - Direct
• Cannes Lions - Finalist - Media
• LIA - Finalist - Design

CLIENT: FOXTEL ARENA

To promote the fireworks, walk-outs and catfights of The Real Housewives of Sydney reunion special, we developed a range of backstab proof fashion for The Real Housewives of Sydney.

Introducing Kevlar Couture.

These one-off dresses, designed exclusively for the Real Housewives, have one unique feature - they're made from military-grade, backstab-proof Kevlar. The collection includes an item for every occasion: the Galvanised Gown is a showstopper that sashays straight from charity ball to high society brawl, the impenetrable Fortdress flips from cocktail to carnage, and the Combat Cape shifts effortlessly from boardroom to bitch-slap.

https://www.kevlarcouture.com/

AGENCY: Clemenger BBDO Sydney
EXECUTIVE CREATIVE DIRECTOR: Paul Nagy
CREATIVE DIRECTORS: Ben Clare, Brendan Willenberg
CREATIVES: Simon Gibson, Dan White, Josh Aitken, Simon Koay
FASHION DESIGNER: Dan Jones
PHOTOGRAPHER: Steven Popovich
PRODUCTION: Paper Dragon
DIRECTOR: Sam Couzens

FINALISTS
• New York Festivals 2018
• AWARD Awards 2018
• Spikes Asia 2018

CLIENT: MEAT AND LIVESTOCK AUSTRALIA

Meat and Livestock Australia wanted to increase beef sales and help Australian beef farmers get through the tough winter season. A season made even tougher by the fact that beef prices had increased while other meat prices declined.

Because Christmas, Australia Day and other national holidays are all celebrated in the middle of summer in the Southern Hemisphere we filled a gap and created a brand new national holiday in the middle of winter which encouraged Australians to reconcile and reheat cold relationships around hot meals of beef.

The campaign gained awareness with the video receiving over 250,000 views in just a few days and brought people together through a Facebook party planning app, POS and more.

AGENCY: BMF SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Carlos Alija & Laura Sampedro
ART DIRECTOR: Simon Koay
COPYWRITER: Tim Smith
DIRECTOR/VFX SUPERVISOR: Ron Roberts
EDITOR: Joe Morris
PRODUCTION HOUSE: CUTTING EDGE

• Caples - Bronze - Viral Video Marketing
• ADMA - Bronze - Product Manufacturing and Distribution
• ADMA - Finalist - Creative, Art Direction
• ADMA - Finalist - Creative, Integrated