It's been a while since I've posted anything here. I don't even know if anyone reads it to be honest.

Regardless, I thought I'd share these simple but very well executed print ads from Ogilvy Hong Kong for KFC Hot & Spicy. Not a single line of text or price point needed. It's a fine example of effective communication - do it in as few words as possible.

Oh and my much more talented brother John Koay was the genius behind these. Enjoy.